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Bounce Intense offers the brand’s hallmark static and wrinkle control in addition to freshness for up to four weeks.
September 29, 2025
By: Lianna Albrizio
Bounce, a leading dryer sheet brand from Procter & Gamble, is resetting laundry expectations with the introduction of Bounce Intense.
The multi-benefit dryer sheet is engineered to deliver 10 times the freshness of a leading base dryer sheet, per brand officials. Bounce Intense offers the brand’s hallmark static and wrinkle control in addition to month-long freshness.
“Bounce Intense turns your dryer into the unsung hero of clothing freshness, even surviving dryer heat better than regular Bounce sheets,” said Redge Abueva, VP, North America, Fabric Enhancers and Downy/Lenor brand franchise leader at Procter & Gamble. “We formulated the product to give you Bounce’s best experience out of your dryer through a one-step hack that transforms a simple action into long-lasting scent. We recognize the frustration of just-washed fabrics smelling dull. That’s why we created a breakthrough solution that provides all the softening, static, and wrinkle control you expect from Bounce, but now with an exceptional scent that you’ll actually notice.”
Bounce conducted research into the consumer laundry experience and uncovered a key challenge: clothes lose their fresh scent during the drying process. The brand said users reported that heat seems to make the freshness evaporate, leaving fabrics smelling “stale.” In response, Bounce created a dryer sheet that outlasts the heat of the dryer and ensures every piece of laundry emerges with a vibrant, clean aroma. Their secret? Bounce Intense uses a higher concentration of long-lasting perfume technology in addition to dryer heat-activated static cling agents, which help soften and reduce wrinkles.
Bounce Intense comes in two scents: Vibrant Fresh and Vibrant Bloom. Vibrant Fresh evokes the smell of fresh, clean laundry with notes of white florals brightened by sparkling citrus and sandalwood. Vibrant Bloom is billed a sophisticated fruity-floral scent described as creamy and woody, with brightness brought in by fruity berry notes.
Bounce Intense is available at Amazon and Walmart.com as well as Kroger in 30-count for $5.49 and a 60-count for $9.99.
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